Direct Mailer

With the advancement of technology, people prefer e-books more than physical books. The challenge for this brief is to revive the love for reading physical books in this digital age through the café. In order to raise awareness for this cafe, a direct mailer is been sent to busy executives aged between 21 and 35 years old who are looking for a chill-out establishment to unwind over a good book and food.

SMP: A unique one-stop offering of good food and books.

Coffee seeds are place inside the bubble wrap. Upon bursting it, the book will produce a coffee scent which will remind one to take a break and have a cup of coffee.

The satisfaction of bursting bubble wrap shows the contentment of completing a physical book rather than e-book.

  • Role Designer
  • For The Book Café
  • Type Graphic Design, Illustration